RWT International Law Office was honoured to participate as the featured legal speaker at the TikTok Shop Southeast Asia Intellectual Property Outreach Programme, where our Founding Partner, Ms. Rachadawan Kelar, delivered a presentation on “Thailand’s Intellectual Property Landscape.”

The session brought together brand owners, businesses, and sellers to discuss the importance of intellectual property protection in today’s rapidly evolving digital marketplace.

Thailand is one of Southeast Asia’s fastest-growing e-commerce markets. As digital commerce continues to expand, effective Intellectual Property Governance has become an essential component of sustainable business growth and consumer trust.

During the session, RWT shared practical insights based on our extensive experience advising and representing rights holders across a wide range of industries, including:

• Thailand’s intellectual property protection and enforcement framework.

• Multi-agency collaboration with the Department of Special Investigation (DSI), the Royal Thai Police, the Department of Intellectual Property (DIP), and other government authorities.

• Cooperation between rights holders, regulators, and online platforms in strengthening IP protection mechanisms.

• Emerging trends in digital marketplace infringement and practical strategies for brand owners, including IP Checklists, IP portfolio management, and effective utilization of platform enforcement tools.

As a law firm representing both international and domestic brand owners, RWT welcomes initiatives that strengthen the regional IP Ecosystem by encouraging collaboration among government agencies, digital platforms, legal professionals, and rights holders. Equally important is empowering businesses with the knowledge and tools necessary to proactively protect their intellectual property.

At RWT, we believe intellectual property is far more than a legal right, it is a strategic business asset that drives innovation, protects brand value, and enhances long-term competitiveness in the digital economy.

We sincerely thank the TikTok Shop Southeast Asia Intellectual Property Team for the invitation and the opportunity to contribute to this meaningful initiative. We look forward to continuing our collaboration in advancing intellectual property protection and promoting a trusted digital marketplace across Thailand and Southeast Asia.